Monday, 8 November 2010

generic fashion_part_1

"Look at the fashion shops listed. Consider target audience, price range, quality of garments and overall experience....."

When visiting these shops, I aim to use a scoring system/questionnaire for myself to evaluate and establish the shops aesthetics and marketing plans. Their websites will also tell me about the type of shop they aim to be and the market they are competing in. Comparing their websites and stores may be a useful technique to use.