Sloanes_ A "Sloaner" is someone often associated with wealthier parts of london e.g. (Sloane Square, Kings Road) who is young and upper or middle class. The younger generation of Sloanes have more recently been associated with brand such as Jack Wills, Abercrombie and Fitch and Barbour which are more affordable that brand situated in Sloane square but still have an air of "preppiness" about them. Fashion_ Jack Wills, Barbour, designer labels
